LG takes Formula 1 to the street
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In this action of activation of their sponsoring of the F1 championship, LG filled the streets of Valencia to live the Formula 1 experience. With the initiative "You first", the company brought the Formula 1 circuit out to the streets, flooding them with activities related to the famous motor sport.
During two days of August, LG got close to its target with different activities, such as a Segways contest or a Champagne bath. The company even created a Website with information about the event.
