LG searches the SMS champion in the Mobile Worldcup 2009
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The winner in Spain will attend the final in the U.S. with the possibility of winning $100,000 and be recognised with a Guinness record. It is a good example of collaboration between retailer and brand in order to launch a new product and generate traffic to the point of sale. Until August 14th, the LG Mobile Worldcup tests took place three days a week in 50 stores of El Corte Inglés.
In addition to demonstrating their skills, online registered bidders may test the new terminal LG. This product is intended to provide a main sliding Qwerty keyboard, ideal for sending SMS messages. Contestants must demonstrate not only their speed when writing SMS, but also the precision with which they write. The astronomical $100,000 prize, which will be given to the international winner is “the largest award ever granted in competitions of this kind”. LG predicts that about 6 million people in the world will participate in the second edition of Mobile Worldcup.
