Last Lap taints Madrid in pink to present Martini Rosato
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The presentation of Martini Rosato transformed the Plaza de Santa Ana in a pink and positive space. A mime handing out balloons, pink umbrellas, newspapers full of good news, live music and free hugs filled this event which pretended to remind everyone that there is an optimistic and different way of seeing life.
It had been 100 years since the latest product launch by Martini. For this long-awaited event, the brand wanted to get attendees to forget the crisis and to see “life in pink
