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Kenzo fills with poppies the Madrid Old Book Fair

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Kenzo perfumes celebrate spring by delivering 5,000 of these flowers, the image of their perfume Flowerbykenzo, to the visitors of this event that takes place from April 30th to May 16th in the Paseo de Recoletos.

Madrid was the scene of a similar initiative by Kenzo in 2008, with fields of poppies at various points, one of them outside the museum Reina Sofia.

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