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Jack Daniel´s launches a new musical event: Masterclass

Jack Daniel´s launches a new musical event: Masterclass

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We know it: brands have left the podium to be face to face with consumers. In this case, Jack Daniels brings a new concept that aims to get established indie music bands closer to amateur groups. Latest example: the Jack Daniel´s Masterclass, presented by Dorian and Los Planetas in the Sala Siroco in Madrid.

Julio Ruiz, host of the radio programme Disco Grande on Radio 3, explained the action which was organised by the agency Implementia: a room, 15 amateur musicians and one of the best indie pop-rock band to exchange experiences with. Its purpose, to create an association between the brand and music to awakens the senses of the audience.

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