`It´s Just Next Door´: an interactive and real-time action

To promote their routes to European destinations , SNCF has been installed in the French capital, in collaboration with agency TBWA Paris, a series of mysterious doors in the city. In each colorful door hung the sign with the name of one of the new destinations where they get their trains : Milan , Stuttgart , Geneva , Barcelona and Brussels .

For the bravest bystanders who dared to open the door, a surprise awaited them . Across the screen frame showed the city that is advertised on the door. In Barcelona a group of guys waving from the Plaza del Port Vell , a mime surprised them from the square of the Cathedral of Milan , in Geneva almost they got on board a boat that plowed the lake Leman , or could even ride Stuttgart in bikes and follow the ride of young Germans in the city.

What was really shocked ? Is that the action was fully interactive , the actors spoke and gave instructions to pedestrians , they answered to them and interacted . It was not a pre-recorded video , was an experience in real time.

The idea was that Parisians could live and experience the city by simply opening the door. So easy is to these European points from the center of Paris as it is to catch the train. A simple concept that is reinforced the through interactive doors .

Have a look and watch the video!