How Sage boosted employee engagement with interactive technology

To maximise technology take up (and probably save a bit on printing and logistics, as well as being a responsible event), the company went for a fully digital experience: the event was paperless – a good way to raise the event app adoption rate. In this case it reached 100%.

“We wanted to provide information about the event such as maps, agenda, participants profile, etc. but we were also looking for a powerful tool to create interactions between the participants”, said Laure Pourageaud, Europe HR Director at Sage.

The software company used the Instaphoto, an online space in which event participants published their pictures before, during and after the event, a solution like a private Instagram, included in the mobile app of the event, which kept the necessary privacy for this internal event. Sage leaders enjoyed sharing pictures of the meeting and of their fun moments. “People really became active posting comments, questions, photos and the app added a digital dimension to the event that we had not had before”, Laure adds. The participants also could ask questions to the CEO with the app´s Smart Q&A function. Participants could send their questions through the app. All could see the questions, comment on them or give them a “like”. And it was confirmed that if you take away the shyness element and enable people to ask questions without standing up in front of everybody, participation rockets up: they asked so many questions that there wasn´t enough time to answer them, but everything was recorded so the CEO was able to answer the rest afterwards. And these questions are useful information (what doubts do employees have? what was not clear?), which makes technology even more useful. Finally, with Tag Cloud, the organisers created a cloud of words. For instance, the speaker asks for examples of leaders or to describe the event in one Word, and participants could send their words through the app, to create a cloud of relevant words for the concept expressed. “As a technology company, it was important to demonstrate that “we use digital tools in our internal events too, reflecting the digital trend that our company has definitively adopted”, added Laure Pourageaud.