Guerlain launches its new fragrance “singing in the rain”
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Four dancers sang and danced in the centre of Malaga and Barcelona under drops of Idylle, the new fragance by Guerlain. The perfumes and cosmetics brand chose the two cities for the presentation of its new fragance with a colourful street marketing action next to the point of sale.
The scene from the movie “Singing in the Rain” with Gene Kelly, was the scene chosen for the launch organised by Lamar de Eventos.
