Good ´karma´
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Leo Burnett Lisbon has just launched the bike ´Carma´ to compensate for environmental damage from one´s previous life.
´Carma´ is a reincarnated car, made from pieces of scrapped cars. Created by the agency for a cycling magazine, its mission is to be used as much as possible.
To do so, the users will have to register on a website and find out where is the bike at that time (events related to healthy lifestyles, for example). This year, it will begin an international tour. Will you help increase the good ´karma´? —
