EvaxDanceMob: women conquer the street
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Flash mob is becoming a real tool of communication for brands, spontaneity, freshness, direct contact with their target... are an important value for their strategies love marketing.
In a lively action street marketing, Evax has decided to take the pull of popular choreography of its latest television commercial and has led to the street.
Bollywood vs Hip Hop Evax choreographies were chosen the best trough its web, and Evax decided to bring it to the street to the surprise of passers of Plaza de Catalunya, Barcelona.
The Adaptation song rhythm spread to over a hundred girls and women who spontaneously joined the dance, led by dancer Laia Pujol, who appears in the spot, and the choreographer Marta Sanmartin.
