Disney D23 2024: the event for Disney fans

Exclusivity

You can imagine that Disney D23 is not an easily accessible event. Unlike the events organized by other audiovisual companies such as Netflix, which brings together its global community on an annual basis, this celebration takes place every two years and for only three days. Although in some editions this convention has moved outside the U.S. borders, D23 tends to be held, as this year, at the Anaheim Convention Center (California), the city where the company’s first theme park is located.

Tickets to an event like this fly out as soon as they are released. Although anyone can buy tickets to live the D23 experience, members of the company’s official fan club enjoy exclusive advantages when it comes to getting them, such as discounts and early access to the event’s ticket sales.

Much more than a presentation of new releases

The main attraction of D23 2024 for fans, just like the other editions, is to become one of the first people to know exclusively what’s new around the Disney world: from the upcoming releases on the billboards to the new attractions that will be added in the Disney parks.

However, we are talking about a Disney event. This presentation of novelties is done around a show in the purest style of the company: with hypnotic audiovisual content, with the presence of actors and directors of the house as Dwayne Johnson or James Cameron and musical performances. In other words, they manage to bring the fans into the Disney world through the event, creating an atmosphere of intense and concentrated expectation and emotion during the 3 days of the convention.

And remember the power of kidulting applied to an event, which is reflected in D23. Disney has been and is the companion of any child during his childhood: its movies had us spellbound from beginning to end, we consumed its series through its own channel, Disney Channel; and we have all wanted to visit one of its theme parks. So Disney D23 is the perfect opportunity to unleash the madness of that inner child that resides among the event’s spectators, as they learn that they will be able to see the new movies of their favorite Disney stories, such as Toy Story or The Lion King.

In addition to talks and award ceremonies such as the Legends Award Ceremony (in which the most outstanding celebrities of the house are given a lifetime achievement award), during Disney D23 other complementary activities are also organized to encourage the participation of Disney fans. It is common to see during this event fans dressed up as their favorite characters, who have the opportunity to participate in the costume contest held during the convention. Since the 2013 edition, a fan art contest has also been organized.

I don’t need to explain the role that influencers play in amplifying the event and making it reach thousands of people through their social networks, so it makes sense that hundreds of influencers from around the world were invited to Disney D23 to cover it. Influencers, of course, known for sharing their film knowledge or their love of Disney culture, such as @albert_laro or @jasminetxo. What’s more, these social media figures have played a key role in informing anyone who did not attend the event about the new content to be released over the next two years by the company.