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Why not turn a street marketing action into a brand challenge? Deenero, an online shopping community, combined a good plan and a few doses of adrenaline when they decided to distribute 20,000 folders in 20 hours to Barcelona students. Mission accomplished.
Earlier during that week (the fourth of September), during the return of college student to classes, the Deenero team decided to hand out 20,000 promotional folders in a record time. To accomplish it, they went to the North Campus of the Polytechnic University of Catalonia (UPC) and the Law and Business Faculties of the University of Barcelona (UB) with vans loaded with thousands of folders, illustrated with the skyline of the city.
Besides getting a direct contact with their target, says Arianna Tregon, Deenero brand manager, “it was fun to perform this action.” The result: they managed to distribute all folders, 1,000 units per hour.
