Data and art starts of the annual Union Investment event

The aim was to inspire the directors of the associated banks to reinforce their loyalty and show them the future vision of the brand. The chosen theme was “WeltWeitSichten” (global vision of the future) and conceptualized it in two different ways: one for the congress, around the idea that in the future analysis and data will be essential; and another for the gala, with the idea that to develop complex strategies it will be essential to use intuition based on experience.
The aim was to inspire the directors of the associated banks to reinforce their loyalty and show them the future vision of the brand. The chosen theme was “WeltWeitSichten” (global vision of the future) and conceptualized it in two different ways: one for the congress, around the idea that in the future analysis and data will be essential; and another for the gala, with the idea that to develop complex strategies it will be essential to use intuition based on experience.

For attendees to experience both concepts, Insglück designed a variable configuration with a series of projections (in the form of frames, as if it were a museum) distributed throughout the room. In its interior appeared the different contents that were adapted according to the theme that was discussed in the congress and, later, applying the concepts designed for the gala night.
The content of the congress focused on rational future perspectives based on anticipation and analysis as a basis for the development of strategic actions. For this, the staging was created from several frames and projections distributed on the walls of the room to illustrate what was said with graphics and images.

However, to be true visionaries we must let our emotions and intuition come into play. That was the central theme of the gala of the night, which was dedicated to art. Why? Because, over the centuries, it has always reflected current trends. In fact, many of the innovations that we know today were anticipated by artists. And, even though art is not always understood by an audience, it is always a visionary.
For the transition between the day and night events, they did not change the basic configuration of the room, they simply transformed it into a vibrant art exhibition that spanned several centuries. They changed the content to reflect the analytical process during the day and an art exhibition in constant emotional change during the night. A different experience based on two productions that visually transformed the ordinary into extraordinary. Throughout the night, several periods of art and artistic movements were presented within the frames, accompanied by musical performances and a very singular mental magic duo. What surprised the attendees was the way in which the differences and similarities between analysis and art were shown, expanding the knowledge of the audience and unlocking intuitive processes through the visionary power of art.