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Danone dares with a presentation event on a farm

Danone dares with a presentation event on a farm

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Paula Rey
Paula Rey
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A few days ago we told you about some festivals organised in strange places to inspire you to take your events out of the usual venues. Another example, which we have seen, is Danone, which has dared to organise its latest presentation event at a partner farm in Valencia. To minimise the impact on the day-to-day running of the farm, the SOMOS Experiences agency set up the event in a parallel marquee, although the 90 attendees were also able to experience the essence of the farm by taking a tour during which they were told about the farm's operations and processes.

Danone wanted to present its sustainability roadmap and decided to do so on a farm, a strange place for an event, more difficult in terms of logistics and set-up… but which is undoubtedly the essence of its brand, where its products come from. It was at the More Holstein farm (Bétera, Valencia), a Danone partner for more than 40 years and the first farm to obtain B Corp certification in Europe, and the second in the world.

SOMOS Experiences granja Valencia
La presentación sentados la montaron en una carpa paralela

The SOMOS Experiences team travelled to the Valencian Community, with the aim of transforming the space for this meeting, as well as to carry out the production and coordination of its staging.

To minimise the impact on the day-to-day running of the farm, they set up the event in a parallel marquee, and to understand how Danone products are produced, the 90 attendees were given a tour in which they were told about the operation and processes.

SOMOS Experiences granja Valencia

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