Chiesi employees live a `film´ incentive
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An incentive does not begin on the plane ... This one, an incentive trip to Jordan for the commercial laboratory Chiesi Spain team (260 persons), had its start four months before, when the participants were gathered in a Madrid hotel for a non common brief: they are made part of the film script in which actors speak with their dialogues and apparel needs.
The mystery is the best way to generate interest, and nobody knew the plot of the film or the roles they interpret their peers. Expectation guaranteed …
