Chevrolet and Cepsa organise marketing activities for fans of Spanish football selection
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The agency Io Community organised two events to activate the sponsorship of the Spanish soccer team by Cepsa and Chevrolet in the Village Club Selection.
The action featured two tents in which followers of the national team could go and play a few branded games, from a swimming pool made of balls to an interactive floor enabling people to play a virtual game. The action was supported with flyers distribution as well as ads on the Marca (sports newspaper) webpage.
