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Chanel opens a pop-up beach lounge to be perfect even on the beach

Chanel opens a pop-up beach lounge to be perfect even on the beach

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Pop-up space and roadshow along the beaches during the summer. The winning duo of the coolest events during the summer season convinced the always elegant and glamorous Chanel to bring its line of Les Beiges products on the beach. Of course, without losing its cool essence with locations on the top beaches of our coast: the Nikki Beach in Ibiza and Marbella or Trocadero in Sotogrande. Les Beiges à la Plage is the name of this action based on the fresh and natural tones of this line of makeup to show that even on the beach and on holidays, you can be made up and perfect, without dark circles and imperfections.  

In this beach lounge the brand leaves aside summer beers and shrimp dishes to offer beauty experiences: facial yoga sessions, hairstyling workshops and of course makeup to follow the beauty tips of the brand’s experts . All this in a space of 100m2 conceived as a luxury beach oasis, where beige and nude tones predominated – in line with the products of the brand – where the marine motifs with lifebuoys, surfboards, inflatable balls invited to relax in the sunbeds while you were waiting for your appointment with the make-up professional.

This roadshow of makeup that has moved throughout July and August, started in Madrid, far from the sea, but no less in the mood of beach and vacation. The brand set up its pop-up at the beginning of summer at the doors of the El Retiro park inviting the public to have a moment of relax beauty in the middle of the whirlwind of the city.

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