Cartoon Network

The Cartoon Network Characters get out on the streets

If you have seen Shin Chan driving a cabriolet or the Power Puff Girls in action on the street, don’t freak out. The most popular Cartoon Network characters have gone on a tour around Spain this summer. More than 5.000 kids (and adults), have enjoyed a series of fun activities that the agency Global Vision had designed for this action. They could be be stuck on an inflatable wall thanks to a Velcro suit, jump from the top, participate in a mad car race or play football with the most important Channel characters. The main objective of this Street Marketing action was to get children to spend time with Cartoon Network’s characters. An example of brand experience for children following the strong trend of offering entertainment as a way to increase loyalty.