Canal Cocina reinvents advertising media with a huge spaghetti
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An innovative communication support, perfectly suited to a specialised food TV channel... a huge spaghetti uniting a man and a woman in two separate fences, was the communication campaign designed by Gray Spain to reinforce the communication of Canal Cocina. The motto: "Food unites us".
Instead of using traditional media, Canal Cocina decided to create their own structures in strategic locations. To achieve this, Gray España turned to Ubica Servicios de Localización to plan, select and recruit areas. In Valencia, the ad was placed outside the train station from December 22nd till January 5th.
