AmbientSpain.es fills the Experience Van with balloons for Mazda
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AmbientSpain.es launched its Experience Van (a transparent vehicle) in a promotion action for Mazda, during the month of June. The car brand was presenting its online platform mazdashop.es.
For the action, Let´s click prices, AmbientSpain.es put thousands of balloons in the Experience Van. Each had a note inside, and ten of them gave access to a raffle for a Mazda car. The rest of balloons contained points redeemable for gifts through mazdashop.es.
The Experience Van, with its transparent walls, walked through the streets of Madrid showing its interior filled with colorful balloons and giving high visibility to the promotion. Finally, it settled in Paseo de la Castellana where the public began to explode balloons.
