Almirall amazed at EADV Congress, the European Congress of Dermatology
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It seems that a medical congress is not the type of event in which one element production and communication of impact is expected. But the pharmaceutical company managed to impress dermatologuists with a three-dimensional recreation that not only represented an irresistible attraction to the stand of Almirall, but got his primary goal: to reveal the pathology of actinic keratosis in a didactic and practical way.
Great as the great realist sculpture of a head made of the latest materials, such as silicones and epoxies, representing a real patient. Unusual for a medical conference that met in a single activity interaction, information on the pathology and the visual and sensory impact.
Ultrasensitive sensors were installed on the fiberglass head injuries; these sensors are used in devices that use people with a disability and require only 30g of pressure on the surface of the sensor to activate. Thus, when dermatologists attending the EADV pressed on silicone injuries representing each lesion was identified in a back videowall, where it appeared, by a Flash, information about the lesion in question and possible treatments to apply.
