Skip to content
ALL

Advertising date during the Madrid White Night

Advertising date during the Madrid White Night

Share news

< 1 min. de lectura

Listen

eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
In the recent edition of the White Night in Madrid (a complete night of cultural activities in the streets of the capital city), while thousands of people were rediscovering the city at night, the Spanish Creative Association (Club de Creativos - c de c) used this cultural event to organise Miedo al blanco (fear of white), a refreshing space to reflect about and discuss the process to create an advertising piece.

During this event, leading Spanish creative directors explained the creative process of some key campaigns of the last few years, and the event also included a four-hour projection of creative ads. About 2,000 people attended this event in the Madrid Matadero venue.

Related news.

See all news
Eventoplus