A press conference on a drive-in
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This is what Suzuki set up to launch its new advertising campaign, developed by VCCP and starring comedian Florentino Fernandez. When presenting the spot directed by filmmaker Rodrigo Cortes, thought to see it in a cinema would be the best place, and as the plot was the car, nothing better than to gather reporters at a drive-in.
Ebent and Imago were responsible for putting 50 cars in the space La Campana de Boadilla to present the new range of Suzuki. With a 6×4 LED screen the 100 attendees didn´t lose any detail of the campaign and enjoyed a press release worthy of cinema.
Moreover, to have a first contact with the vehicle, reporters followed the presentation within the Suzukis through the speakers of the cars themselves.
As an American-style drive-in, no lack of popcorn stalls, sweets and hotdogs to accompany this movie.
