A popup store to learn how to flirt with glasses
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Under the claim “leave your glasses on to flirt” opened in the space Mood of Madrid the popup store of Multiópticas in which experts and stylists advised the public on the model that most suits according to their factions, A team of makeup artists helped them get their best look and the fashion photographer José Morraja gave them their best pose to get an impact photo to use as a profile in their social networks, yes, posing with their glasses on.
To buzz the action, make it clear that wearing glasses is not at odds with being sexy, and to show the different models of glasses, the hashtag #ligarcongafas was released with which to label at Instagram all the photos that were being made in the popup store. A social room was also created in this social network, which operated as a Tinder type flirt app, in which participants could browse through the photos and generate matches with a ‘like’.
And after a first virtual meeting in social networks, there was also an opportunity to meet each other in person, so that in the same space there was also a party for everyone to get acquainted with their glasses, of course.
