A cube of 25 meters plays de the main role in Ferrovial annual conference

They had to avoid the feeling of being a company result of the sum of individual parts, and instead promote the idea of ??unity and being a fully cohesive whole. In the words of the client, they were looking for a ride “into Ferrovial” and coming up with “a message to wrap them all.”

How to translate these three ideas in a single unifying concept? The solution was a simple geometric shape: the cube, which was the ideal technical and scenic resource.The track of the Palacio de Deportes de Madrid hosted the convention giving prominence to a huge cube of more than 25 meters from edge whose faces were projection screens. Around this nature, the 200 guests were congregating and taking a seat across from one side, while the rest filled the space with corporate setting.

The front face of the cube was used as a large rear screen for the first two lectures, until the time when the CEO invited them to know the “inside Ferrovial” arrived. At that moment a powered rolled and lifted the screen they had in front and inviting them to a new space within the hub, where new scenarios and seats were arranged in the center of it.

Clips and images designed to create an immersive 360º tour by the “inside” of Ferrovial, where attendees toured a highway, saw a plane taking off or visited a train station in Poland.