This question has been in our heads for years, as our industry has been traditionally short of proper estimates of size, employment, economic impact. S ...
Articles
We checked out the Pulse report, a market survey done in the EMEA region by North ...
The pandemic made from festivals the event of the summer par excellence and, alth ...
The world of eSports has evolved considerably in recent years, surviving the pand ...
Advertising
If everything in the process of donating food from an event was like putting the data into Excel and enforcing compliance, life would be much easier for caterers, many of whom already have a strong donation mentality. But events are complex, the human factor is a major uncertainty when it comes to scheduling, and implementin ...
We talked about them in our eventos magazine, interviewed Ursula Mejia Melgar (ma ...
It is without a doubt a huge mistake by the best event publication in the world ( ...
The Olympic Games are a golden opportunity to introduce technological innovations ...
Advertising
The great sporting event is over. Now… what lessons can we, the event professionals that we are, learn from this unusual edition of the Games? Many, after an atypical edition of the Games. At a time when they are being questioned for their environmental impact and their cost to destinations that waste money creating faciliti ...
You work in events, you know that simply passing on facts and theories is not enough. Effective training requir ...
In the focus of our latest events magazine, we devoted fifteen pages to a topic we are passionate about: event ...
Advertising
Event moderation is an underestimated art in our industry. It's often done without a budget, searching for someone 'sharp' in the marketing department, ...
Legacy is the obsession of our industry today, something logical since it makes o ...
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly give importance to who assumes this role during your event, I must tell you that you should pay attention to it. Why? The moderator plays a very important role in keeping the ...
We live in an era of purpose where companies and brands are no longer differentia ...
We have long known that long-winded presentations and lectures at events only mak ...
They have often been presented as cats and dogs: creatives and producers are seen ...
