Trends for corporate events

Events are becoming a vital component of corporate marketing strategies as companies are becoming more aware of the effectiveness of events.

Here are four top trends in the field:

Trade show and private event go hand in hand
Events are finding their place as key tools for corporate communication during trade shows. Corporate marketing executives have grown to understand the value of face-to-face events and many are organising their own corporate events in parallel to the trade shows that they are participating in.

Companies use trade shows as a format to exhibit products to reach a massive public while at the same time, organising a private corporate event to give a more focused experience such as to capture a specific target, to create a brand experience, and to enhance the business relationship between company and clients.

New technology applications for events
More than ever before, corporations are using technology to enhance