TLC conquers Brasil
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Why do you open in Brasil? TLC started to handle outbound Brazilian Incentive Travel groups in 2006 and that business has increased as the Brazilian economy has grown and become more sophisticated. In 2008 some of the Brazilian clients commented on our business model telling us that it would work well in Brazil. As the market matures there and with the advent of many international businesses now located in the country requiring international operating standards and innovation, there was an opportunity for us to differentiate ourselves from the local established players.
It is not only Brazilian clients but international clients from the UK, USA and Europe who were keen to see the TLC model in Brazil too. When Brazil was awarded the World Cup and Olympics, international clients were keen to see known and tested suppliers operate in a destination that has not been without its critics when it comes to such issues as crime, response times and approaches to such things as risk assessment and procurement policies.
Also, Portugal has a long history with Brazil and although at times it has been fractious, many of the Brazilian corporates have strong Portuguese business links. There is a shared language albeit that Brazilian Portuguese does differ in places (like English and American English).
TAP, Air Portugal has the best direct access points into Brazil from Europe. The airline has strong business links with Brazil
