The power of lighting in events

From highighting a keynote speaker to creating an energetic atmosphere in a very dynamic event, lighting is a key component in capturing the attention of attendees and generating excitement…

Lighting is one of the strongest components to transform a meeting or gala into an exciting, energetic, intimate, mysterious, etc., environment. The treatment of light helps create atmospheres, reflects the tone of the event, gives rhythm and creates the perfect environment for concentration and attention of the attendees, as well as for the retention of the messages the event wants to transmit.

A successful event lighting does not necessarily imply a high budget: a small-scale lighting plan for an intimate audience can also generate excitement and capture attention and retention, as well as helps achieve the goals of the event. Here are some tips for a good use of lighting in your next event:

Setting the tone
Lighting sets the tone for an event from the very beginning. How? Imagine entering a room which is dimly lit, with a colorful light wash on the walls, a moving projection of the logo on the ceiling, and a spotlight on the podium… A few strategically placed lights add personality and influence the expectations of attendees, who will be predisposed in a postive way from scratch.

Facilitating comunication
Lighting helps to facilitate communication and to retain attention among attendants. Try dimming the lights and placing a small spotlight on the podium to achieve a focal point. This way you will help the audience see the expressions of the speaker, resulting in an audience better able to retain messages.

Signage
Lighting can replace the signage in an event (and cut costs significantly). This way you will have a long-term and indestrucible material, and it will give your event a more up-to-date look (replacing traditional signage). Also, you will also be able to reuse this signage at your next meeting or exhibition (and will also add to your company