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The eventful adventures of Mary Croquette: Tradeshows

The eventful adventures of Mary Croquette: Tradeshows

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  What is the daily life of the event manager of a large company? What difficulties, what joys, what anecdotes do they experience in their working days? Carla Luca de Tena, marketing manager, tells us with a touch of humour the life of "final customer" of our industry. Enjoy. But read carefully: along with many smiles, you will get a better understanding of the sacred client. We leave the word to her avatar, Mary.

Hi there, I´m Mary Croquette

Let me tell you about…

TRADESHOWS

What is the most common question at an event: “Hi, what do you have?”

And once again you get the urge to say…I have…hopes of winning the lottery and going to the Caribbean, I have…an urge to scream, I have…a desire to sprint off like a coyote, I have…but no, you smile and say to them, “fill out this form and I´ll give you a polo shirt”, and when you think you´ve gotten off the hook, they ask you to change the size and they stand there hesitant with a sour face while other people pile up to go over the same conversation (like Groundhog Day) and they ask you: “But does it shrink?” and once again you get the urge to say: “This isn´t El Corte Inglés” but if you´re having a good day, that same person is in luck when you reply: “Well, in all honesty we haven´t had any complaints and we´ve been giving away these polo shirts for years”.

You could go on explaining that the supplier you found is fantastic and that you receive the order in a few days, in spite of the fact you order it 48 hours before because they hadn´t approved the budget earlier, but…it´s not a matter of boring the staff and retelling the mishaps to anyone.

Honestly though, is El Corte Inglés not a constant in your professional life too? To top it all off, at the weekend your partner says to you: “We have to go to El Corte Inglés for sugared almonds” and once again, with your endless patience you picture yourself replying: “I don´t give a…….about the sugared almonds!” but no, in the end, to preserve couple stability you say: “Sure honey, whenever you want”.

There are two things that are omnipresent in my day-to-day life, El Cortés Inglés and Groundhog Day. You´ll figure out why, although I´m sure you have already guessed as it happens to you too. To cut a long story short: Thank God for El Corte Inglés.

Now if you´ll excuse me, I have to hunt online for the latest model gift to satisfy both the client as well as sales, which isn´t exactly easy with 3 days to spare and a budget that wouldn´t cover a packet of nuts. And despite it all, I´m crazy about my job. You learn something from everything, absolutely everything. And it can be used in more places than what we think.

Best wishes,

Mary Croquette

 

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