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The event, the brand ally to communicate

The event, the brand ally to communicate

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It is not the same ... Manuel Martinez (head of Desigual international communications, as well a teacher) explain us his views about fashion brands and its communication strategic: the events.

In the world of fashion, a few well-chosen accessories are the perfect complement to generate impact. The same applies to events within communication strategies. Manuel Martinez understands all this. He is a Fashion Designer specializing in communications and journalism, and responsible for the international communication of Desigual, and a university teacher. We talked with him. 

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