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Having doubts if you should participate in a trade fair? Why exhibit? Let us share with you what are the advantages and opportunities in a trade fair.
Contributed by: Fernando Le Monnier, our trade fairs and exhibition expert
Advantages
– ATTRACTION: The client visit the company
The difference is that with the usual sales activity, a salesperson normally visits the client, but during a trade fair, this process is reversed.
– AVAILABILITY: The professional visitor comes to find solutions to his needs by finding out about new products or services, new applications or advanced technologies. In addition, the visitor come with a receptive actitude and is out of his habitual work environment, where this availability is not interrupted by phone calls, meetings.
– ACCESSIBILITY: The trade fair allows the captivation of potential clients, which many time are hard to access through the usual sales network.
– PRESENTATION: the professional trade fairs and exhibitions have a different advertising in the tecnics of the press – the catalogues and brochures, the mailings and the telemarketing, are plarforms that allow the three-dimensional exposition of the products (to see, touch and try).
– PROFITABILITY: The expositions can reduce costs per contact. In a few days, it is possible to realise contacts that could delay us months to reach through the usual sales visits.
– EFFICIENCY: The presence of the competitors for observations and comparison of the products on exhibit accelerate the purchase decision of the visitors.
Opportunities
– Generate sales
– Obtain qualified contacts
– Introduce and promote new products and services
– Test new products and services
– Improve the corporate image
– Build customer loyalty
– Develop a service quality control
– Analyse the marlet and competition
– Support and attract agents, distributors or collaborators
– Penetrate external markets
– Improve the public relations with the different communication medias
