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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Sustainability like our clients and inspire the agencies, such as Barcelona Incentives and its Green Incentives program. The incentives are probably one of the most difficult to develop because the target has virtually done it all and know everything.

It is a challenge to devise an incentive that is new, offering experiences, that is exciting to participants and to be remembered. Incentives Barcelona has decided to bet not only provide green incentives but has taken a Greenhunting philosophy: find the latest initiatives and adapt them to their customers in the form of experiences.

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