Set the stage for your presentation

In an event when the staging and lighting are important, or when the event is informational and requires good sound and visibility, the setting is key to the success.

In a product presentation, press conference, launch, sales convention, etc., the key is that the message that you want to communicate is being clearly and efficiently transmitted to the public. If one of the main focus of the event is the presentation. plan a good setting with all the necessary technical elements, as well as a good speaker that attracts the attention of the audience.

The setting
Depending on the objectives of the speech and the message of the presentation, each speaker will require a different setting. For a more formal presentation, a setting with simple decoration and fewer elements will be required so as not to distract the audience and to give a more serious atmosphere.

If the presentation is more informal or when you want to get the brand closer to the audience, incorporate visual elements and props that relate to the brand into the setting to create the ambience that you are looking for, as well as decoration in the different areas of the venue; an example could be, in the case of a presentation of a product for the sportive youth, is to combine sofas and armchairs with different styles and a colourful stage, hanging various screens with moving images to give rhythm to the presentation, and make sure that the overall ambience in both the stage and the other areas of the event transmit the same ambience.

Lighting
Lighting is also fundamental in creating the desired ambience: a spot light on a stage and soft lighting in a room will help get the attention to the speaker on the stage and his speech, even though this might transmit some distance between the speaker and the audience. In more dynamic presentations where the speaker interacts with the audience, the room must be more lit up so that the speaker can see the faces of the audience and vice versa. Ensure that it is not too bright that it blinds the audience or generates too much heat.
Audio
A good audio is crucial in all presentations. A quality sound system as well as sound technicians ensure an impeccable sound transmission in the room. In a room with poor acoustic, the strategic placement of speakers is important to transmit clearly and to avoid feedback. When the speech is not clearly transmitted, it looses its purpose and can even irritate the audience.

In informal events, the speakers may require wireless microphones to be able to move around comfortable on the stage or among the audience. For more formal presentations, the speakers usually use a microphone on a podium.

Visual
Not everything is audio: the visual elements are also key to communication of the message. The audience will definitely appreciate projection screens that show information supporting the presentation. Projection screens are practical in large venues and can be seen in almost all angles, and also set the tone for the speeches. Following the example of the sports product presentation, the images that accompany the presenation can be a videoclip, highly visual with little written text and with impacting music to give rhythm to the presentation.

Space distribution
Amphitheatre style, with elevated staging to all on the same level