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Return on Objectives, measuring the real value of events

Return on Objectives, measuring the real value of events

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
International event planners are starting to use Return On Objectives (ROO,3), more than Return On Investment (ROI) in their events. These models are not mutually exclusive, rather complementary. What are the advantages of ROO? Simply because it is less difficult to calculate the success of your event by objectives than financially. While Spanish companies and […]

International event planners are starting to use Return On Objectives (ROO,3), more than Return On Investment (ROI) in their events. These models are not mutually exclusive, rather complementary. What are the advantages of ROO? Simply because it is less difficult to calculate the success of your event by objectives than financially. While Spanish companies and agencies are still discovering models of event impact measurement with one or both models, we explain here a few details to bear in mind.

Think about your event as a product
It seems to be commonsensical, but the first step to establishing your event

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