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ROI is currently the hottest theme in the sector. Event organisers are now challenged to justify the investment made in their events. Here are 5 steps to measure just that.
Return on Investment (ROI) is the challenge for today
The 3rd World Sports Tourism Congress (WSTC) brought together experts and world leaders in sport and tourism at the Santiago Bernabeu Stadium in Madrid ...
The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly ...
A trade show is always a bit of a reflection of the health of the industry it covers. And in a booming industry, IBTM World did not disappoint, deliver ...
28 November 2023: Leading global trade show, IBTM World, has opened its 2023 edition with the launch of its World Trends Report 2024. The annual report ...
The debate on inclusion and diversity also reaches events, not only as a matter of sensitivity, but also as a matter of efficiency in business results. ...
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