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What is the origen of the name?
Mr Hitchcock used this tool to capture the viewer´s attention. He himself was the one who created that word, MacGuffin, something magical and abstract that the director makes the viewer feel in moments of suspense. Being a communications agency, we provide this MacGuffin.
Any advice for entrepreneurs who are thinking about a name?
To think of something that defines where they want to go. It is interesting to have a funny name, but it also must be easy to pronounce.