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Interview: Gerard Subirats, vice president of SB Grup

Interview: Gerard Subirats, vice president of SB Grup

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
We have spoken with Gerard Subirats, vice president of SB Grup and the recently opened hotel Diagonal Zero Barcelona manager.

The hotel is located in the 22@, the emerging business travel area of Barcelona and pretends to differentiate itself from the others 20 business hotels in the zone with a new concept: ” accessible luxury”. The idea is to offer five-star luxury with a four-star price. The hotel has 800 sqm for events.

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