How to choose the most appropriate stand?

The average trade show visitor spends less than three seconds looking at your display so you must ensure that your design grab their attention quickly. Here are some tips on how to choose the most appropriate stand for your next exhibition.

A display is like a companyÂ’s shop window and an open door for new clients. When designing your display it is necessary to bear in mind the needs (size, distribution of elements, etc.) as well as the sales and marketing goals. Likewise, attraction and innovation is important to catch the visitorÂ’s attention. Some tips:

– Simplicity:Avoid extensive and complex descriptions in messages. Be direct and concise in messages is one of the most effective ways to make visitors stop in front of your stand.

– Type of event:The type of display will also be chosen depending on the kind of exhibition you will be present. Goals definition is key (such as, what the company wishes to communicate, budget, etc.) in order to choose the stand which will mostly meet your needs.

– Philosophy and values:A stand also communicates the philosophy, values and goals of the company and coherence among all the elements in the display is required (colour, logo applied in decoration and written messages, etc.).

– To differentiate from competitors:In order to turn the display into an experience for visitors, to let visitors remember your stand and to stand out from the competitors, there are various ways to do so: organise workshops, games or relax zones, hire a showman or offer a speaker’s corner, construct a video game area that interacts with the number of visitors (the more visitors there are, the more light it emits,3), optical games using mirrors, etc. Create expectation and curiosity to get visitors to come to your stand.

– Sustainability:The recycling of materials allows cost savings and contributes to the Corporate Social Responsibility of your company. The use of ecological material can also provide an original presentation.

– Promote attraction:Play with elements such as LEDs, curtains, projections, decorative elements, etc. to achieve a visual impact in attendees.