How much does it cost to participate in a trade fair?

The crucial moment: To be present in a trade fair for many companies is one of the biggest expenditures of the Marketing and Communications budget. And not to forget: there is inversion in material, transport and personnel. We have break down the minimal costs that you need to incorporate to be present in a trade fair, in Madrid or Barcelona. 1. SPACE: rental of exhibition floor space. The price is about 15,000 and 20,000 ptas per sqm based on the minimum space to contract is between 9 to 16sqm. 2. STAND: 2 types : Design o Modular. The two include the structure, carpet, electrical connections and can be more or less sophisticated and abundant according to the project. The designed stand will be more expensive as it is specially tailor-made to the client and the project, based on the price of approximately from 20,000 ptas per sqm. The modular is more economical as such structures can be reused for different trade fairs and its price is around 3,000 to 6,000 ptas per sqm. 3) PERSONNEL: a hostess to attend to the public and to present the products with a working period from 10:00h to 19:00 can costs from 10,000 ptas per day. In the case of having a personnel with a specific requirement, e.g. the ability to speak a foreign language, can cost aroung 25,000 ptas per day. 4) GRAPHICS MATERIAL: Design and printing of brochures, e.g. 5,000 of a three-page leaflet can cost from 185,000 ptas. 5) MAILINGS: Mailing of invitations and press releases: 100.000 ptas 6) ACCOMMODATION: The price of accommodation in 2 to 4-star hotels during trade fairs can cost between 15,000 and 50,000 ptas per person per night. 7) TRANSPORT AND MEALS: Transportation costs of the sales team and technical personnel (for plane, train or car) and meals during the trade fair. 8) PUBLIC RELATIONS AND PROMOTIONS: Client attention is important for the exhibiting company. Thus, such expenses include lunch or dinner with clients, gifts, etc.) Contributed by: Fernando Le Monnier, our trade fairs and exhibition expert