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Highly personalised events and an aggressive price war will shape the industry

Highly personalised events and an aggressive price war will shape the industry

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A scenario where competition will be very tough and venues will fight an aggressive price war due to the glut of venue offering (congress centres, but also universities, business centres, offices...) is the one FastFuture identifies as part of its Meetings 2020 project.

Providers will have to offer highly-personalised events, small and increasingly specialised, in which technologies will play a more important role. That´s what awaits us in the 2020 events sector, according to a study just released by Fast Future Research, a research and consulting industry´s future company.

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