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GIBTM will deliver enhanced focus on Europe

GIBTM will deliver enhanced focus on Europe

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 The Middle East´s dedicated business platform for the region´s MICE and business travel industry is set to incorporate a dedicated European pavilion and market focus networking event to the show programme this year.

This focus on Europe will be delivered as a result of post show feedback which revealed that Hosted Buyers from the Middle East specified an interest in placing outbound business there.

This area is still growing significantly: according to IBTM Middle East Meetings Industry Report 2013, 59% of locally based buyers predict increased budgets. The show programme will also include a Market Focus on Europe networking event, which will facilitate business opportunities between exhibitors from Europe and Hosted Buyers who have business to place in Europe.

GIBTM 2014 takes place on the 24-26 March 2014. The show is set to increase its offering to 300 targeted hosted buyers.

 

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