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Finnair or how to do an event for 571,803 people

Finnair or how to do an event for 571,803 people

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
In a successful 2.0 campaign developed by the agency Miltton, "Rethinkquality", Finnair has won a total impact of 571,803 people from 189 different countries, which have continued daily adventures and misadventures of the 4 Quality Hunters through their blogs. Network service experiences.

Christina Lund Sorensen (Denmark), Ella Marshall (United Kingdom), Warren Sigh-Bartlett (Lebanon) and Wolfgang Wagner (Germany) were the 4 elected last September (between more than 5,200 applicants) to take a trip around the world and analyze what factors determine the quality of travel in the XXI century.

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