Famous Rob Davidson tells us about the state of the market
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In your introduction, you say our industry has changed. Is it more “recession-proof” than before? Are events and meeting more necessary?
Yes, our industry is far better equipped to ride the storm of this recession. Since the 1992´s, meetings and events have become a far more accepted feature of working life, as companies have come to understand the power of face-to-face events. Our industry is more professionalized, with better education and training, better data and statistics that make it easier to demonstrate the value of meetings and events.
Green issues have been on the agenda for years, but with few real examples. Are we entering the time when they will go mainstream?
Awareness of CSR issues raised by organisations´ meetings and events continues to grow, with companies increasingly setting strict CSR guidelines. An important element is the aspiration towards
