Estrella Diaz, Staff Events CEO
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"The force of live events is irreplaceable" On the occasion of the tenth anniversary of the Group eventoplus, we spoke with leading experts in the world of events to measure the pulse of the sector. Estrella Diaz, CEO of Event Staff, reflects on its evolution, the way done and the challenges are still to meet.
The events sector today: better or worse than a decade ago? Definitely better. We have a very structured sector that gives press information and opens borders every day. But this does not mean that everything is done.
What should be improved? It is a young sector and, therefore, quite immature. Our profession should be more valued. Some believe that digital marketing is the future, I think you can never replace face-to-face. The force of live events is irreplaceable.
