‘Dream now, travel later’: the message from international CVBs

In North America, in addition to the communication campaigns and updated information provided by the Northstar Meetings Group platform in its Coronavirus and Meetings section, DC Events, the official convention and sports authority representing Washington DC has pledged $ 18 million to help the local hospitality and tourism industry affected by the pandemic. According to Events DC, tourism and hospitality employs more than 80,000 people in Washington, DC, making it the second largest industry in the city.

For its part, Meet AC, Atlantic City Convention and Group Sales, has launched a campaign to announce that the city will return stronger than ever once the pandemic passes. The message is that, although now is not a good time to think about traveling, this will also happen, and now more than ever, we need to come together as a community and a destination.

In Latin America, the island of Puerto Rico, known for overcoming major hurricanes and other hardships, has released an inspiring video series called “All in Good Time” that highlights the best of Puerto Rico and inspires the hope that visitors can return soon.

Along the western coast of South America, Chile Travel launched an inspiring campaign under the hashtag #IDreamofChile, noting that a break from travel is necessary right now, but it encourages viewers to get inspired, prepare, and plan ahead for when restrictions are lifted. The best decisions require a pause. It’s just a matter of time. Incredible landscapes don’t go anywhere.

Colombia, known for its coffee and biodiverse landscapes, urges visitors to take care of themselves and their families through a video with which ProColombia recalls that, soon, its rhythm will move us in the way it has always done. , and we will see its landscapes like never before. It’s time to take care of yourself now, so we can meet again.

In Europe, Great Britain, through Visit Britain, has sent a special message of support to event organizers affected by the coronavirus. With the campaign #StrongerTogether, the CVB reminds event planners that they are not alone, that the event industry is like no other, a mutually supportive community. In these uncertain times, the UK wants to tell all event professionals that it is there to support them, as a united industry we are stronger together.

In Ireland, authorities have advised against all non-essential travel to the island. While visitors are currently unable to travel to the region known for its impressive hills and castles, Discover Ireland released a video titled “I Will Return”, reminding us of those green lands that have withstood the harshest storms. The sheer cliffs and fields surrounded by streams will still be there after we wake up, but for now, they are still in our dreams.

The Monaco Convention Bureau launched a new campaign “Miss You” with images of business meetings and conventions that took place in the Principality before Covid-19. In a statement, the CVB points out that the Principality is missing everything its visitors bring: treasured moments of friendship and fun, opinions and customs they share, the languages ​​they speak and, of course, the surprise factor experienced by all those who They come to Monaco and hope to share again.

In Switzerland, a “dream now, travel later” campaign urges people to stay home for now but to continue planning future trips. On the Swiss Tourism website, it offers a virtual tour that invites you to explore the country’s historical hotels, nature and the iconic Swiss Alps, all from the comfort of your homes. Although it is not possible to travel to Switzerland at the moment, it is allowed to dream, be inspired and plan.

In Africa, Rwanda, also known as the Land of a Thousand Hills, the country’s CVB has had to change its marketing campaign from “Visit Rwanda Now” to “Visit Rwanda Soon”. The world has become silent. Our borders have closed and the skies are empty, but the world will open for business once again and when it does, we will be waiting with open arms.

In the Middle East, Abu Dhabi announces that the city will only remain silent for a short time. Visit Abu Dhabi encourages staying safe and curious until the journey resumes. It is a moment of reflection, they say in their campaign. Like Dubai that encourages you to stop for a moment to think and relax until you can travel again.