Create your event blog

Blogs are becoming very effective marketing and communication tools. Create a blog for your next event and get a dynamic, enthusiastic audience and generate participation.

This is not about using the usual mode of event communication: press releases, teasers or reminders, but combining them with new techniques that is within our reach. Be up to date and create an event blog to communicate your next event . Use it strategicially to communicate your event in a easy, dynamic, economic and interactive way. Above all, it is a very personal and engaging way of communication, written with personal thoughts and inputs from the author or the event organiser.

To create a successful blog for your event communication, here are some tips:

Informal and personal content
Writing a blog has a different style compared to writing business documents. Be informal and casual, invite the interaction and participation to generate the interest of the event and get feedback. Highlight the important information that the readers should take note of.

A balance of informality and formality is important especially since it is a corporate event, taking note of the type of participants and event. Visually, the blog contains interesting information of the event but at the same time, it should be inviting to the reader. A lot of information does not facilitate reading and the reader could loose interest. To avoid this, include attractive graphics elements (with relation to the event theme, for example,3), original font type, colours, images, attractiv titles, etc. Try to communicate one message per blog and you can post one blog a day.

Before the event
Launch the blog and publish information before the event to maximise the it. An option is to publish interviews of the speakers who will be participating in the event, or a section of Q&A. The objective is to engage the participants before the event and that they get the necessary information and generate expectation.

The blog software should also allow the reader to post their comments in relation to the blogs published. In this way, you can establish a dialog with the participants. It is so simple to use a blog and to send a comment or feedback by a simple click.

During the event
Keep the blog alive during the event. How? Easy: get a staff to pass through the venue and interview or get opinion of the participants live. Take funny or interesting photos and hightlight the moments of the event. You can also make videos of the event making it more dynamic, fun and informative than a static image. Then publish the blog so that the participants or the media can get an overall idea of the evolution of the event.

After the event
Event conclusions, links to presentations (which will be very appreciated by those who could not attend the sessions,3), the blog can still be an asset after the event. Include concluding text by the management, highlighting various moments of the event, conclusions, observations, as well as to communicate the next event (date, venue, news). And you can go even further: put a link from the blog to the web page of your company to generate interest between events.

Image is everything
Do ever forget: use the latest mode of communication to talk about your events. Transmist a current, dynamic and original image of your event and company and make use of the latest tool to communicate smoothly, directly and in a more fun way.