Buzz Marketing: the power of word-of-mouth
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Surely, we have all been surprised by how fast a rumor can spread
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Surely, we have all been surprised by how fast a rumor can spread
It sounds cliché, I know, but “a picture is worth a thousand words” as long as the context in which the image is generated is taken into account. At ev ...
We talked about them in our eventos magazine, interviewed Ursula Mejia Melgar (marketing director at Diageo Southern Europe) and Maria Crespo (connecti ...
Disney can boast of being one of the companies with one of the strongest communities and defenders of the brand: its fans learn the lyrics of the songs ...
Event and experiential marketing agency Jack Morton does not merely conceive and organise events, they also keep an open, analytical eye on their marke ...
The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highl ...