Attendees are more interested in apps than in social media
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This is the conclusion of the report of American Express Meetings & Events, always interesting because it contrasts what organizers follow and what attendees wish. And this study confirms what we observe in the sector: it is time for the apps, living their particular takeoff. Another fact: despite the interest of the organizers for virtual meetings, still lagging behind attendees who would like more virtual experiences.
“Over the past decade, smartphones and wireless data have revolutionized the meeting and events experience for both planners and attendees, enabling the possibility of anywhere, anytime participation via virtual technologies and the integration of apps into meeting programs,” said Issa Jouaneh, Vice President and General Manager, American Express Meetings & Events. “These technologies provide planners with greater opportunities to increase engagement and generate and capture real-time feedback, while attendees can gain a richer and more connected experience throughout the event life cycle.
“What our research has found, however, is that there can be an
