A few street marketing tips

. Have a thorough understanding of the brand values, the target audience and to the objectives of the brief, says Arena Media Communications

. Mix the brand values with the actions, says Seisgrados

. Be consistent with the brand values, says Desigual

. Be creative, says Adidas

. Be sure to have a good provider, logistics and action support with signs, banners, and flyers, says MPG

. Master the code language, says Día D Marketing Communicate a clear message, says Vodafone

. Adapt the environment so the initiative comes into the picture, says Sony Ericsson

. Do not devalue the brand image, says Mango

. Careful with possible misinterpretations of the action, says Goorilo

. Imagine previously the reactions of people on the street, says D6 Know the target, says Tribalddb